top of page
BTTB Posters.jpg
Headlines website 2.png

The youth of New Zealand don't normally care for politics, let alone voting. So, to engage them right before a major general election we partnered with VICE to create an election-themed videogame, transforming the country's political leaders into arcade game fighters. This experiential, social, and OOH campaign resulted in a record youth voter turnout and may have even helped elect NZ's youngest-ever prime minister.

bottom of page