A RECIPE FOR TIKTOK GROWTH

Inspired by recipe suggestions from fans on social media, Heinz launched Cooking with Comments: a TikTok LIVE campaign where a Heinz chef turned community recipe ideas into dishes in real time. Before the event, fans submitted creative recipe suggestions, which were voted on and featured during the livestream. The campaign significantly boosted Heinz UK's TikTok presence, growing its following from 30,000 to 150,000.