top of page
Headlines website 2.png

Britain’s two largest leukaemia organisations, Leukaemia UK and Leukaemia Care, called on us to deliver their campaign for Blood Cancer Awareness Month, raising awareness of the 3 key symptoms of leukaemia.

 

With COVID-19 symptoms ingrained in everyone’s minds, a radical advertising approach would be required to divert attention to a completely new set of serious symptoms. Brave and colourful, our campaign centred around a blue-and-gold macaw creating a piece of music to make the symptoms memorable. The campaign generated 10 million impressions and provoked a 12% increase in leukaemia enquiries via the NHS.

LUK 03.jpeg
bottom of page